Whole You is a new Japanese healthcare solutions brand which was started in California in 2014. To help launch their first product release on the West Coast, we teamed up with JWT Japan and Death of Bad to conceptually develop and execute a print campaign. The result is an illustration of how Whole You products help consumers “Live Whole” through stories of real people with sensory and physical mobility challenges. Bryce Duffy captured amazing images for the print campaign, which ran in Time & People magazines. Death of Bad ran with the “Live Whole” idea and produced a film about Bruce Hall, who experiences the world entirely through his camera.